The Project


Team Long Run was a branding and website design project. A majority of their work is done in the Maine area, particularly with children in Bridgton and Conway. We began by determining their target audience as well as their primary objectives for the website and brand. Understanding that brands are a gut feeling we deliberately built their brand identity and online presence around their core belief: that running can help a kid discover their own worth and capability. See how we did it.

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Brand Identity

We created their logo around the concepts of running and partnership, two runners - side by side. We wanted to keep their branding contemporary, and created the logo through simple geometric shapes. Designing apparel comes with the territory when working with an athletic non-profit. We're helping to design gear for mentors, donors, race participants, and of course, the kids involved.  

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Website Design

Team Long Run needed their website to be contemporary, responsive, and user friendly for all ages. Most of their engagement and donations come from an audience who are passionate about running and see the value of exercise. We designed their site to be aesthetically pleasing - and provide the necessary calls to action and functionality to meet the foundations needs. Team Long Run wanted their mission front and center, and for supporters to have a streamlined way to contribute.

Dark Fin exceeded our expectations at every turn. They took the time to listen to our story, and understand our ethos. That’s the difference. Our finished website is both beautiful and dynamic. We’re very proud of it. It communicates who we are and what we do with a visual style that fits our team culture.
— Chuck - Managing Director of Team long run